A set of consistently designed templates of all the materials the participants encounter. Due to the use of a well-chosen name, colours and symbols, the conference will become recognisable, positively associated and remembered.
- The Visual Identification System includes:
- base elements: logotype, colours, typography
- consistency: a consistent graphic design of the logo, name and address
- design: letterhead, envelopes, announcements, book of abstracts, ID badges, invitations, files, notebooks, ballpoint pens, bags, banners, advertisements, information boards, certificates, navigation in the venue
- website layout