Visual Identification System

A set of consistently designed templates of all the materials the participants encounter. Due to the use of a well-chosen name, colours and symbols, the conference will become recognisable, positively associated and remembered.

  • The Visual Identification System includes:
  • base elements: logotype, colours, typography
  • consistency: a consistent graphic design of the logo, name and address
  • design: letterhead, envelopes, announcements, book of abstracts, ID badges, invitations, files, notebooks, ballpoint pens, bags, banners, advertisements, information boards, certificates, navigation in the venue
  • website layout